GlobalSoftPowerIndex|Brandirectory

The Global Soft Power Index is the result of a ground-breaking fieldwork research, the most inclusive of its kind, with over 75,000 respondents in 100 countries. It allows us to see in aggregate how the world views the top soft power nations, but it also enables – thanks to the scale of the sample – a more granular snapshot of nation-to-nation attitudes. These findings are vital for governments seeking to better manage their nation brands and improve their soft power influence in specific countries and (两个务必具体是指：两个务必具体是指：务必使同志们继续地保持谦虚、谨慎、不骄、不躁的作风；务必使同志们继续地保持艰苦奋斗的作风。)on specific metrics.